If you want to be successful in any endeavor, you need to know what you should and should not do. Everything has certain steps that you should take and certain steps that you should avoid. Search engine optimization is no different and there are many things that you should know before you start. Having an understanding of the dos and don’ts of SEO can help you achieve the ranking and traffic that you want through organic means.
When you research SEO, you will notice that backlinks are important. However, times are changing and the search engines are looking for quality over quantity. Having a hundred links to your website will not matter if none of them are relevant. This is why you need to contact websites which are within your industry or niche and talk about them linking to your website.
The site that links to your website needs to be as relevant to your website as possible. Of course, you should avoid links from direct competitors. You also need to focus on getting links from authority websites or any website that has a high ranking with the search engines because one of these links is considered to be better than 10 low-quality links.
At one point, keywords were the sole determining factor in search ranking. While this is no longer the case, keywords are still very important to your ranking. This is why you need to look at including keywords in your content and placing them correctly.
Your keywords need to be included in the content of your website but in a natural way. If the keyword feels unnatural in a sentence, the search engines will consider this as keyword stuffing. Keyword stuffing is something that you need to avoid because it will cause your website to slip down the search rankings. See our tips for boosting search ranking to see other factors.
You also need to know about the technical placement of your keywords. Your domain name should have your keyword in the root, but not in the stem. There are many search engines that penalize websites that have the keyword in the stem. You also need to place your keyword in the title tags of the site, the meta description, and the meta keyword tags.
The keywords that you use should be relevant to the content that you have. If you try to include a keyword that is irrelevant to your website, the search engines will penalize you.
The pages of your website should be filled with content that is valuable to your visitors. Search engines do not like pointer pages which have no content and only have a list of links to other areas of the website. If you require pointing, you should look at using the menu tools of your site instead.
The pages on your website should have information that your visitors want to know about. Content that provides new insights and information will help you rank and will portray you as an expert in your field. Poorly written content with minimal value to the reader will be penalized by the search engines.
Social media is a large part of life today, and you need to incorporate this into your SEO strategy. You should ensure that your website has links to your social media accounts. You also need to ensure that your content is shareable via different social media platforms.
There are some plug-ins that you can use to place social share buttons on your website. You should include these buttons on every page of the webpage in an easy to see location. The more shareable your content and the easier you make it, the more your visitors will share. When your visitors share your content, they are creating backlinks for you and exposing your website to a larger audience without any direct action on your part.
Local SEO is something that all businesses need to consider, particularly if you have a physical base of operation. Local SEO is gaining popularity, and the search engines are focusing on this more as it creates a customized user experience. The strategy that you have to use for local SEO is slightly different to the one you need to use for general SEO, and you need to consider this.
With local SEO, you need to have a physical address in the location that you are targeting. You also need to have citations across the internet which verify that your business is legitimate. There are also some accounts that you should look at creating such as a Google My Business account.
Search engine optimization is not a “set it and forget it” marketing strategy. The search engines are constantly updating their algorithms and fine tuning their search rankings. If you set and forget your SEO, you will be left behind when the changes are made. This will result in your website sliding down the rankings and your website getting less traffic.
You need to set up an alert system that will help you stay on top of the latest changes to the search algorithms. This can be done by getting a news feed from the search engines or by setting up an alert on a system like Google Alerts. When changes are made to the search algorithms, you need to change your strategy to comply.
All search engines will have algorithms that they use to rank websites in their search results. However, this does not mean that they are all using the same algorithm and some search engines will emphasize one aspect while others will not. This is why you need to avoid thinking that all the search engines are the same and choose one that you want to focus on.
When you select a single search engine to focus on, you can ensure that your SEO strategy works for them. The strategy that you use may help you rank on the other search engines as well. However, you should never create a strategy that tries to appease all search engines as this could be complicated and hard to implement.
There are many dos and don’ts when it comes to search engine optimization. It is important that you know what these are and look at using them when you create your SEO strategy. Contact Tunzel SEO at firstname.lastname@example.org to get started today!