A lot of people do not realize that 80% of web traffic actually comes from the search engines. When you consider this, you can easily see why it is so important to have solid SEO tactics. Basic SEO is not hard to complete, but once this has been done, you might be at a loss and not know what to do next. This is when you will have to turn to some of the more advanced SEO tactics which will help you increase your traffic for a long time to come.
One of the most important aspects of SEO is meeting the needs of your users. If you can meet their needs, the search engines will recognize this and rank you accordingly. The best way to ensure that you are meeting the needs of your users is to get a better understanding of the users through research.
In order to know if you are meeting your users’ needs, you need to know what they want. It would be great if your users could email you this information directly, but this is generally not something that will happen. However, there are a number of places that you can go to find out this information. Users are generally vocal about what they want, but you should never expect this information to be handed to you on a silver platter.
One website that you can use for this research is Quora. All you need to do is enter our primary keyword into the search bar and you will be given a list of questions on the site related to this. You can use the questions that are being asked as ideas for content on your site.
Another place to head for this research is Reddit which has a community for just about everything. You should look for relevant subreddits and read through the discussions. This will give you a lot of insight into your users and what they want from you.
Where people land when they click your link on the search engines is important particularly if you are looking to generate sales instead of pure traffic. Most links will take a user to your homepage, a blog post or a similar area of the website. However, if you want to increase the chances of a sale, you should invest in some optimized landing pages.
A landing page is a dedicated page on the website that is optimized for a single topic and goal. There are many websites on the internet that use landing pages successfully. To be successful, you will need to know the process of setting up an optimized landing page.
The first step is to pick a long-tail keyword to build the page around. It is vital that you use a long-tail keyword and not one of your primary keywords. Once you have this keyword, you will need to create a title, meta description, and additional keywords. The landing page content should be around 2000 words long as this seems to be the sweet spot for ranking on Google. You should also look at investing in a professional design and adding some testimonials to the page if this makes sense.
Everyone who has looked into SEO knows how important new content is. The only problem is that creating new content all the time can be time-consuming or expensive if you outsource. A smarter and easier approach to content could be to use the same content and repackage it in different forms. You would already have all of the research for the content, so why not make the most of it?
There are a number of ways that you can recycle your old content. You could create a video tutorial from the content or a full presentation. You could make PDF copies of the content or use it as the basis for a podcast. Infographics are another great way of repackaging your content as they are easy to share on social media.
An additional benefit of repurposing your old content is the high authority backlinks that you get. If you have a video on YouTube, you can get a backlink. Other authority sites to consider are Quora, Slideshare and Docstoc.
While you are looking at your old content, you might want to consider updating it. Most people will have a post that is related to a topic they are looking at right now. So, instead of creating some new content and run the risk of duplicates, you should try updating the original content.
A bonus for this is that Google, and the other search engines, love up to date content. This is actually one of the ranking criteria and the reason why search results show publication dates. However, up to date does not actually mean completely new. If you spruce up an old post with some new images, data and a new introduction, you will be making it more valuable.
When you update your content, you should remember to add that this is updated and the year into the title. This will let all visitors know that the information is as up to date as content written at the same time. You should also never forget to change the publication date in WordPress as well.
You might not realize that WordPress creates all kinds of archive pages automatically. If you take charge of this, you can turn them into authoritative pages. The first step in this would be to add unique content to them, as without them they look too similar to your main content and Google could flag this as duplicate content.
It is actually fairly simple to do this, all you need to do is go to Posts and Categories. You should then click on one of the entries. When you do this, you will have the option to edit the name, slug, and description of the category. Depending on the theme you use, what you add to the description may show up on the archive page. This is where you will be adding your unique content.
There are many other advanced SEO tactics that you should consider implementing, but these are great to get you started. They do take a bit more time than the basic SEO tactics, but the increase in traffic will be worth the time you spend on them.